College coaches want motivated student athletes. This motivation can be demonstrated both athletically and academically.
Plan your high school courses wisely. The academic courses you pick in your junior and senior year of high school can indicate your ability to push yourself academically but may also demonstrate your academic interests. Recruiting is very competitive and coaches use the recruiting process to determine who will be a good fit for their team and academic institution. Be careful not to ignore the academic piece of the process since strong academics could tip the decision in your favor.
Try to do everything in your control both athletically and academically to make it as easy as possible for the coach to recruit you.